http://www.aweber.com/?382543

Improve Deliverability in Two Simple Steps

Step One: Maintain An Opt-In Only List

“A list compiled of opt-ins only will better position organizations to deliver relevant communications since the reader requested to receive email messages.”

Step Two: Make Unsubscribing Easier

“47% of email recipients click the spam button in their email client rather than looking for the unsubscribe link.”

http://www.aweber.com/?382543